It was an impressive enough performance to warrant them to come to the studio to record an entire album, and this they did on February 11th, 1963. Love Me Do was performed off and on by the group during their BBC radio appearances throughout 1963.
In 1964, having had no success with the American market, George Martin, their producer, was forced to pawn each single release with lesser known recording labels, rather than with Capitol Records ("...which EMI owned..." points out Martin). The VeeJay label was approached with releasing among others, Love Me Do. This they did, through their subsidiary, Tollie Records, although it had been released by Capitol of Canada. In the United States, "Love Me Do" first entered Billboard's Hot 100 at number 81 on April 11, 1964. By May 30, 1964 it succeeded "My Guy" by Mary Wells in reaching number 1.
There it remained for one week, after which The Dixie Cups' offering, "Chapel Of Love" took over the slot.
